Speeding Up Your Marketing Processes
When you are creating an advertisement you want to make sure that you do not miss your given deadline. In addition to this pressure, you also need to maintain high quality throughout, to ensure that your output does not waver, alongside still ensuring the rest of the team can complete their work too. While this can be a lot to have over your head, especially considering the other aspects of your managerial role, there are ways in which you can speed up your work without allowing it to suffer.
Digital Asset Management Software
Using Digital Asset Management solutions can go a long way towards cutting down the time it takes to create your marketing materials. Whether these are images for selling goods, blog articles, or even flyer communications, they can all be stored concisely on one simple system. Using a built-in search engine, you can filter through all your images with keywords, allowing you to quickly find the ones that will benefit your latest project the most.
The ability to share the images with others on your marketing team, without having to spend time finding and attaching them, can also save you precious time. If you figure that it takes about 2 minutes to attach and send an email with an image on, and you need to do this several times a day, every day that you work, it is easy to see how quickly these minutes can build up, especially when you factor in the wait time to also receive images back. Having them all on one accessible database cuts down on this busywork.
When there are pieces of work that you often need to complete, such as advertisements or newsletters, you may find yourself spending time creating similar styles over and over. This re-creation can take up a large chunk of your day. Instead of starting from scratch each time, you may find it more beneficial to create some master templates that you work from, and then edit them, as necessary. Make sure you save the created file under a different name so that you do not overwrite your template.
Depending on the time of year, some periods may be busier than others. By planning ahead and looking at what is in store for the next month, or even quarter, you may be able to find ways to spread out your work more evenly, so that you do not have some weeks of boredom and others where you never seem to have enough time. While this may not be possible for all campaigns, especially if some are only announced with little notice, you may find it helpful when it comes to standard marketing that is regularly in demand.
Helping yourself to finish your work quicker can give you more time to survey what you have done, check for errors, and even have a much-needed five minute break away from the responsibility. By looking at the areas that take up the emptiest time during the day, you can find ways to cut down on the minutes, rather than the quality.