Why Are LEGO Toys So Expensive?
LEGO toys have been entertaining kids and have owned a large share of the building toys market since the 1940s. And they have always carried an expensive price tag no matter the set size or whether they are a simple cafe construction project or a Star Wars collectible. Why? We talk about the reasons below.
6 Reasons Why LEGOs Are Expensive
1. Their Unmatched Durability and Quality
LEGOs are expensive because no competitor or knockoff brand has their products’ durability and quality. The blocks also carry a unique and precise engineering that requires a lot of attention to detail.
2. Popularity to a Dedicated Market
LEGO has its own niche market; both kids and adults included. It’s not just a construction toy, but a collectible as well. The brand has also penetrated the pop culture scene with its licensed partnerships with books, movies, and comics. Furthermore, its branding, marketing efforts, and customer support stand out.
3. The Expanded Size of LEGO Sets
A LEGO set can have 500 to 5,000 pieces, and each is perfectly molded and cut to fit the connecting part. It goes to show how much attention to detail each LEGO piece requires to function optimally.
4. A High Resale Value
Unlike other toys that depreciate in value as they wear off or as time passes. As mentions, LEGOs are also collectible items. A set from the 90s has a different number of pieces or construction designs from the one sold in the 2000s. This puts the “limited edition” label on the licensed sets, which, in turn, commands a higher price value when resold over time.
5. An Educational and Developmental Purpose
Mission and purpose make a toy valuable to parents, teachers, and kids, and these are what LEGO toys have. They cater to the learning and skill development of children in both formal and informal education settings—you’d see LEGO blocks at home, nursery schools, and daycare centers.
6. Branding Strategy
Apple does what it does because its Apple. The same thing can be said about LEGO: it sets its own bar for its products, including price point. However, LEGO still tries to justify this approach by collaborating with famous brands, names, and intellectual property products and maintaining the highest quality of product outputs in its field.
Yes, LEGO toys are so expensive. But many people, especially kids and LEGO collectors, love and buy them! Sure, this may be debatable to parents who have experienced the excruciating pain after stepping on a block while walking on the carpet or heading to the bathroom with eyes closed at night.
But still, regardless of whether you’re a parent, a growing child, or a LEGO fanatic, you’re going to shell out money for a LEGO set at some point. It may be to give as a gift for your child, niece or nephew, or husband. Or, it may be to add to someone’s or your own LEGO collection.
Why? Because, regardless of its shape, theme, size, or price, it’s still LEGO.