Del Monte-Vinamilk launches a new dairy line
Parents want the best for their kids and try hard to feed them well, and to nourish them properly. It is not always easy and we are all too familiar with the tried and tested choo-choo train or other favorite toys when feeding, while some seek to distract with screen time or cartoons!
Whether it is due to a lack of appetite, a preference for certain dishes, or a dislike of vegetables, kids being picky could lead to parents’ frustration. But whatever the issue may be, we can all agree that children’s nutrition is of utmost importance.
With the recently announced partnership between Del Monte, one of the Philippines’ most trusted brands, and Vinamilk, the most valuable brand in Vietnam and one of Asia’s largest dairy companies, comes a new range of dairy products that aim to push the standards of delicious nutrition.
Speaking at the joint venture announcement event held online last August, Mdm. Mai Kieu Lien—Chairperson of Del Monte-Vinamilk and CEO of Vinamilk—shared, “We highly appreciate Del Monte’s supportiveness and cooperativeness during the past time and hope that we will together develop a successful joint venture in the Philippines for mutual benefits. Vinamilk is confident that we can provide Filipino consumers, through this joint venture, with healthy dairy products, giving them more choice in nutritional products that meet the international standards”
Also at this event, Mr. Luis Alejandro, President of Del Monte-Vinamilk and COO of Del Monte Philippines, Inc., added, “The Del Monte- Vinamilk joint venture is a union of market leaders with heritage and solid track record for success in their businesses. Vinamilk is the leading dairy company in Vietnam and is among the biggest in Asia, having many advantages to compete and win in the market. With Vinamilk bringing its expertise for dairy manufacturing and innovation to the partnership, DMPI, on the other hand, will leverage its extensive distribution presence across all channels in the country. In addition, Del Monte is a brand well-loved and trusted by Filipinos because we always strive to gain a deep understanding of the Filipino consumers’ needs and wants. This ensures that our products not only have a competitive advantage, but they will also deliver solutions for our consumers’ most important and pressing concerns.”
Better health and lifestyle
Due to the current pandemic, there has been an increased focus on maintaining good health, including proper nutrition, as part of a holistic plan to guard against COVID-19. In addition to boosting immunity, however, the pandemic has also brought about so many changes in the lives and daily activities of Filipino families, including work-from-home set-ups for adults, as well as distanced online learning classes for children.
“We live under new normal conditions. Pre-pandemic, parents limited their children’s gadgets to a few hours per day or only during weekends. These days, children are in front of computers not only for online classes, but also to do research after class or to socialize with friends since they’re not allowed to go out. With parents and children working and attending classes side-by-side, parents also have a heightened appreciation of how their kids struggle to keep their focus and energy up for school. We recognize that the world has changed, and as such, we strive to provide products that will help address emerging concerns in this new world,” said Eileen Asuncion, Commercial Head for Del Monte Vinamilk.
With its line of new products, Del Monte-Vinamilk aims to make delicious nutrition easy as well. “Moms are pressured more than ever, balancing their needs with that of their family as they all navigate through the pandemic at home. While there is an increased need for immunity-boosting healthy food, every mom knows it’s not always easy to feed her family, particularly if the kids are being picky about what they eat. We aim to help them with that as well,” said Dani Eleazar-Ocampo, Marketing Lead for the brand.
The Del Monte-Vinamilk selection of dairy drinks consists of the Del Monte-Vinamilk Fresh Milk, IQ Smart™ Flavored Milk, Yogurt Drink, and Tea Bliss™ Milk Tea.
Del Monte-Vinamilk Fresh Milk is sourced from cows grown in globally certified environment-friendly dairy farms. It is made with 100% pure cow’s milk. It has no extenders and has no antibiotics, and no added preservatives. It’s the kind of milk worthy of every mom’s 100% love for their family.
Del Monte-Vinamilk IQ Smart™ Flavored Milk drink is fortified with Vitamin A to support eye function, Omega 3 & 6 to aid brain function, and B Vitamins to aid energy production — nutrients that aim to help children better meet the challenges of new world learning. Not only nutritious, but it also comes in delicious Vanilla, Chocolate, and Strawberry flavor variants!
Del Monte-Vinamilk Yogurt Drink is available in two deliciously fruity variants – Mixed Fruits and Strawberry – that can be perfectly paired with snacks or drunk on its own. Because it is fortified with Power10™ Vitamins including Folic Acid, it’s also a delicious way to nourish picky eaters with every sip.
Del Monte-Vinamilk Tea Bliss Milk Tea is made with creamy milk and real black tea, with a wintermelon flavor and taste that is up to par with your favorite popular milk tea brand. With Tea Bliss, you can sip the stress away any time. Enjoy blissful good vibes at home with Tea Bliss.
The Del Monte-Vinamilk dairy products are now available in supermarkets and groceries nationwide, as well as in Del Monte flagship stores on Shopee and Lazada. Get your family’s dairy dose of new-trition on your next shopping trip!