Cebuana Lhuillier Helps Small Business Owners Grow Through Financial Services

Across the Philippines, many small business owners are discovering new ways to grow their enterprises while serving the needs of their communities. Through Cebuana Lhuillier’s authorized agent network, micro-entrepreneurs are transforming their stores into convenient financial service centers by offering remittances, bills payment, bank transfers, and other essential services.

With more than 30,000 authorized agents nationwide, Cebuana Lhuillier continues to support entrepreneurs by helping them expand their services, attract more customers, and create additional sources of income. At the same time, the initiative brings reliable financial services closer to communities where access may still be limited.

“Our authorized agents are more than business partners—they are vital access points for financial services in communities where convenience and trust matter most,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. “By helping entrepreneurs expand their services and income opportunities, we are also helping strengthen local economies and advance financial inclusion across the country.”

One entrepreneur who experienced this firsthand is Herman Murillo from Balut Island. Operating a hardware and photocopy shop, Herman saw an opportunity to meet a growing need in his community. By offering Cebuana Lhuillier services, he enabled residents to send and receive money and make payments without leaving the island. What started as an additional service soon became a major contributor to his business, increasing customer visits, transaction volume, and overall revenue.

A similar success story can be found in Basilan, where spouses Danilo and Ludy Furigay expanded their business by becoming Cebuana Lhuillier authorized agents. While their store already had regular customers, adding financial services opened new opportunities for growth. Residents who previously needed to travel long distances for financial transactions could now access these services closer to home. The result was increased foot traffic, more transactions, and stronger customer trust, helping transform their shop into a dependable one-stop financial center.

For pharmacy owner Aiza Minong, becoming an authorized agent came at a crucial time. As she worked to grow her business, she looked for additional ways to generate income. Offering financial services proved to be the answer. During the pandemic, when mobility restrictions made travel difficult, many residents relied on nearby establishments like her pharmacy for their financial needs. Despite operating in an area with limited connectivity, Aiza successfully served her community while significantly increasing her daily transactions. Over time, the financial services became an important source of revenue for her business.

These stories highlight how offering financial services can help small businesses grow while addressing the needs of underserved communities. By providing accessible and trusted financial solutions, Cebuana Lhuillier authorized agents are creating new opportunities for themselves and the people they serve.

Through its extensive agent network, Cebuana Lhuillier continues to empower entrepreneurs to build stronger and more resilient businesses. As these local enterprises expand their services and reach, they also play an important role in improving financial accessibility and supporting economic growth in communities across the country.