URC’s “Livestream ng Lagim” Turns Halloween Shopping into an Interactive Horror Show

Halloween is creeping closer, and everywhere you look, the spooky spirit is alive—homes decked out with ghosts and ghouls, Jack o’ Lanterns glowing on porches, and horror movie marathons taking over screens. But this year, the chills have made their way to your TikTok feed, thanks to Universal Robina Corporation (URC).

URC is bringing back its award-winning “Dead Selling” series with a brand-new twist: “Livestream ng Lagim.” Starting October 23, 2025, viewers can experience a mix of fright and fun through an interactive live selling horror story—where your every purchase decides the fate of the streamers.

👻 Choose Their Fate While You Shop

In this three-episode live TikTok event, popular creators will face off against ghosts and mysterious curses while trying to sell your favorite URC snacks. Viewers don’t just watch—they get to decide what happens next. Each time you buy products like C2 Cool and Clean, Great Taste White, Jack ‘n Jill Presto Creams, and Nips, you unlock choices that affect whether the streamers escape danger or fall deeper into the horror.

It’s shopping meets storytelling, where every click could save a character—or summon more scares.

💀 Spooky Savings You Don’t Want to Miss

Beyond the thrills, URC’s Livestream ng Lagim is packed with real treats for Halloween. Enjoy up to 30% off on select URC goodies, 24 flash deals, plus free shipping and discount vouchers while supplies last. It’s the perfect time to stock up on snacks for trick-or-treat giveaways or your next horror movie binge.

🏆 From Award-Winning “Dead Selling” to a New Fright

URC’s “Dead Selling” campaign has already earned recognition, bagging a Bronze in Creative Commerce at the 2024 Kidlat Awards. This third installment continues to blur the line between entertainment and e-commerce, giving Filipinos a uniquely creepy and fun way to shop.

🕛 When to Watch

Don’t miss the chills and deals in these special episodes on URC’s TikTok page:

• October 23 – 5 PM to 9 PM
• October 28 – 5 PM to 9 PM
• October 30 – 8 PM to 12 MN

Get ready to shop, scream, and decide—will you add to cart or add to scares?

For more updates, visit URC’s official website and follow them on Facebook and TikTok.