Step Into Style: SASSA’s First Physical Store Now Open in Alabang

As a mom who loves joining Zumba classes and squeezing in morning runs whenever I can, I’m always on the lookout for stylish yet comfortable sportswear that fits my active lifestyle. That’s why I was excited to check out the newly opened Sassa store at Festival Mall Alabang—their first-ever standalone store in 21 years!

After years of being exclusively available in department stores, Sassa has now opened its doors to a vibrant, modern space that brings together all of its core collections—from activewear and swimwear to intimate apparel—all under one roof. Located on the Upper Ground Floor of the West Wing, the store instantly draws you in with its bold blue accents, clean lighting, and inviting layout that makes browsing feel relaxed and enjoyable.

Compared to traditional department store counters, the standalone setup offers more space and privacy, which I really appreciated while shopping for workout-friendly pieces for my Zumba sessions and running routines. The displays are well-organized, making it easy to mix and match pieces. Plus, the open layout made trying on clothes feel a lot more comfortable—perfect for moms like me who prefer a stress-free shopping experience.

“This store is more than just a physical space—it’s a statement of who we are and how far we’ve come,” said Raiza Limpiada, Marketing & Ecommerce Manager of Sassa.

After over two decades of connecting with women through department stores, Sassa wanted to create a place where every Filipina could experience the brand more intimately. It’s not just about shopping—it’s about building relationships and celebrating every woman’s journey, whether she’s at work, at home, at the gym, or dancing her heart out at Zumba (like me!).

To celebrate this milestone, Sassa hosted a fun grand opening event filled with exclusive first-day deals, exciting giveaways, and a sneak peek at styles only available at this store. It was a celebration of style, movement, and confidence—and I’m so glad I got to be part of it.

With more standalone locations in the pipeline, this Festival Mall store is just the beginning. Sassa is taking a big step toward becoming a true lifestyle partner for modern Filipinas—supporting us through every role we play and every stage we’re in.

If you’re a fellow active mom looking for functional yet fashionable sportswear (or just want to treat yourself!), drop by the new Sassa store at Festival Mall. You just might find your new favorite Zumba-ready outfit like I did!

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