Mead Johnson Nutrition “Best Starts with Dad” campaign
Mothers are not the only important person in the family, Daddies also has their share to make a happy and healthy family. They are not given much appreciation but we should know that daddies also wants the best for their children.
My husband loves my son so much just like me.
Mead Johnson Nutrition (MJN) Philippines, the company behind top brands Lactum 3+ & 6+ and Enfakid A+ have launched it’s first ever Corporate Campaign on Facebook – The Book of Best Starts. This is a page where moms and dads alike share their children’s photos of Best Starts.
The campaign on Best Starts last year appealed to proud Filipino parents who were much happy to share their children’s photos with the rest of the world. The Facebook Community developed a large following shortly after its launch, generating 55k fans in just 6 weeks. It received over 1,000 entries submitted by parents all over the country. Mead Johnson Philippines partnered with prominent social news network, Rappler.com which created a buzz in social media by driving conversations on #Best Starts. Netizens were very much engaged that the hashtag #BestStarts became a trending topic on Twitter in the Philippines.
This Year, Mead Johnson launches a bigger and better campaign that pays tribute to all fathers in time for Father’s Day entitled Best Starts with Dad. To know more about this campaign, check it on their FB page- www.facebook.com/bookofbeststarts.
Daddies or Mommies, all you have to do is share a picture of dad with your kids on the Book of Best starts FB page and you will have a chance to win the following awesome gadgets:
- The Grand Winner: Rank 1 (1) Macbook Air
- 2nd Place Winner: Rank 2 (1) iPhone 5
- 3rd-10th Place Winners: Rank 3-10 (1) iPad Mini each, total of 8 iPad Minis
Rank 1-10 winners will get a family portrait session and 5 high resolution digital files worth P6450 from The Picture Company
- The 10 non-winning entries will receive a family portrait session and 1 8×10 print worth P3000 from The Picture Company
The Criteria for judging are:
- 40% – Creativity
- 40% – Originality
- 20% – Relevance to theme
Submission Period: MAY 14, 2013 to JUNE 11, 2013
Deadline: Midnight of JUNE 11, 2013
Also you can watch this nice tribute for dads video from Mead Johnson http://www.youtube.com/watch?v=aEN7YUg_5AU.
Celebrate your #BestStartsWithDad today!