4 Critical Tips No One Shares About Postcard Marketing (Beginner’s Guide)
There is no denying the fact that we live in the digital era. Much like everything else, it has impacted marketing strategies as companies nowadays lean towards investing in online promotions. Even with this titanic shift towards going digital, postcard marketing, popularly known as direct mail marketing, has stayed strong. In this post, we explore the reasons why this age-old marketing formula is still relevant today. We will also share 4 critical tips to help you maximize your postcard marketing efforts.
Why Postcard Marketing Works?
While the concept of sending physical mails through postal services seem dated, it’s something that still works. In fact, small local businesses and medium-sized firms often report a better success rate compared to other more expensive marketing strategies. Here’s why the effectiveness of postcard marketing is on the rise. People are constantly bombarded with ads on the internet. Right from pop-ups to spam Emails, this constant bombardment of targeted online ads have prompted users to ignore even the best offers. These ads are a nuisance when trying to get through a busy work day. Postcards, however, do no such thing. They sit inside the mailbox till they are received by homeowners. People usually have a vacant mind when going out to fetch the mail in the morning and are thus more receptive to marketing deals and offers.
4 Tips for Boosting the Potential of Your Postcard Marketing Strategy
Pack Them with Emotion: How do you pack a marketing postcard with emotion? For starters, don’t make them look like a typical print ad. Spend time with creative designers so that the card looks more like a beautiful gift than a blatant advertisement. Sometimes adding a simple letter to thank loyal customers helps in generating better results.
Consider Buying Plastic Postcards: The success of direct mailing campaigns is all about quickly capturing the recipient’s imagination. Plastic has a different texture than paper, so it feels different to touch. Simply by switching to plastic you automatically separate yourself from all the boring paper marketing mailers. Contrary to popular belief, printing on plastic is pretty affordable, especially when your order die cut plastic postcards from online stores.
Declare an Incentive for a Positive Reaction: Customers respond well when they know that they are getting an exclusive deal. No matter how beautifully you craft a marketing mailer, it will fail to get positive responses if they don’t offer something that isn’t ordinarily available. For example, postcards can double as a special discount coupon redeemable at stores.
Create a Mystery: Direct sales pitches work somewhat well when the offer is really good, but for most deals, you need to create a sense of intrigue. Here’s an example. A marketing statement like “25% discount on all vegetables” sounds direct and boring. However, a line that reads “Secret to saving $25 for every $100 purchase of veggies” is much more interesting. Both of them delivers the same message, but the second one manages to create a mystery. This sense of intrigue encourages the customers to learn more. Once they are invested in the idea, they are much more likely to make a positive move.